The Quiz Question

Which English forward is the only Englishman to win the Ballon d'Or twice, doing so in consecutive years, 1978 and 1979, while playing for Hamburg?

  • A. Kevin Keegan
  • B. Michael Owen
  • C. Bobby Charlton
  • D. Trevor Francis

The answer is A. Kevin Keegan. Here is the full story.

Kevin Keegan: England's Double Ballon d'Or King

Kevin Keegan's back-to-back Ballon d'Or wins in 1978 and 1979 stand as one of the most remarkable achievements in English football history — and one that remains unmatched to this day. No other Englishman has ever won the award more than once, let alone in consecutive years.

The Move That Changed Everything

Keegan had already established himself as one of Liverpool's most dynamic players under Bill Shankly and Bob Paisley, winning three First Division titles, two UEFA Cups, and the European Cup. But it was his bold decision to leave Anfield for Hamburg SV in 1977 that truly launched him onto the world stage.

At the time, English players rarely ventured abroad. Moving to the Bundesliga was a genuine gamble. Keegan not only adapted — he thrived. He learned the language, won over the German fans, and transformed Hamburg into genuine European contenders. His first season earned him the 1978 Ballon d'Or, awarded by France Football magazine to the best player in European football.

Back-to-Back Brilliance

Retaining the award in 1979 was arguably even more impressive. Keegan was consistently the most dangerous forward in European club football during this period, combining relentless energy with sharp technical ability and a hunger for goals. Hamburg reached the European Cup final in 1980 (losing to Nottingham Forest), a run Keegan was central to building.

His two Ballon d'Or trophies put him in elite company alongside legends like Michel Platini and Johan Cruyff — players who defined eras of the game. For context, Bobby Charlton won the award just once, in 1966 off the back of England's World Cup triumph. Michael Owen also claimed a single Ballon d'Or in 2001. Keegan's double remains in a category of its own for English footballers.

More Than Just a Player

What made Keegan's success so significant was the context. The late 1970s were a golden era for English club football, with Liverpool and Nottingham Forest dominating Europe. But individual honours of this magnitude were rare for English players. Keegan's wins were a personal statement — proof that an English forward could be the best player on the entire continent.

His charisma off the pitch matched his quality on it. He became one of football's first modern celebrities, featuring in adverts and commanding a public profile that transcended the sport itself.

A Record That Still Stands

Decades later, no Englishman has come close to replicating Keegan's feat. Premier League stars have dominated club football globally, yet the Ballon d'Or has eluded them. That makes Keegan's achievement not just a historical footnote — it's a record that looks increasingly untouchable with every passing year.